Web Marketing Analyst

We are seeking a qualified Web Marketing Analyst to join our remote, full-time team. The ideal candidate is a tech-savvy professional with experience in social media, promotional online events, and Google Analytics. We value exceptional oral and written English communication skills, along with the ability to develop attractive and engaging content. This role requires a “people person” with strong customer service skills, eager to moderate online conversations with potential clients and our professional community. The ability to learn and demonstrate the company’s Enterprise Software solutions is a significant advantage.

Job Responsibilities

• Set and implement social media and communication campaigns aligned with marketing strategies.
• Provide engaging text, image, and video content for social media accounts.
• Respond to comments and customer queries promptly.
• Monitor and report on feedback and online reviews.
• Organize and participate in online events to build community and boost brand awareness.
• Measure and report on the ROI of various digital marketing channels.
• Analyze web traffic metrics and suggest improvements for online content, considering SEO and Google Analytics.
• Coordinate with sales, marketing, and communication teams to ensure brand consistency.
• Liaise with tech development departments to create marketing materials for new products and features.
• Build relationships with customers, potential customers, industry professionals, and journalists.
• Stay updated with enterprise software technology trends.

Other Required Skills and Experience

• Proven work experience in positioning online technology products and services, and generating new leads.
• Ability to develop technology product marketing videos and literature.
• Experience launching online initiatives (e.g., building an online forum, launching an ambassador program, creating an event series, and writing an email newsletter).
• Ability to interpret website traffic, conversion, and online visitor engagement metrics.
• Excellent English writing and verbal communication skills.
• Hands-on experience with social media management for brands.
• Knowledge of online marketing and various marketing channels.
• Attention to detail and ability to multitask.
• Google Analytics certificate and relevant work experience.
• Intermediate knowledge of Google Search, Google Tag Manager, and WordPress Ver. 5 and above.
• Basic knowledge of PHP, HTML, CSS programming languages, and webhosting services.
• Bachelor’s degree in business, marketing, IT science, or a relevant field.