PHP Jobs in Email Marketing
PHP developer roles in Email marketing involve building the backend systems and integrations that power marketing automation and communication platforms. This is a technical role focused on the infrastructure behind sending, tracking, and managing email campaigns, rather than designing the emails themselves. You will work on systems that handle large subscriber lists, personalize content dynamically, and provide analytics to marketing teams.
Core Development Tasks
A developer in this field is typically responsible for integrating applications with major email marketing services like Mailchimp, SendGrid, Klaviyo, or Constant Contact via their APIs. Your work will include developing features for subscriber list management, audience segmentation, and setting up automated email sequences or drip campaigns. You will also build the data pipelines required to track campaign performance, such as open rates, click-through rates, and conversions, and display this information in custom dashboards.
Essential Technical Skills
This role requires a combination of strong backend development skills and an understanding of marketing automation principles. Key competencies are:
- Advanced proficiency in PHP and a modern framework like Laravel or Symfony.
- Deep experience with REST APIs for integrating third-party services.
- Strong database skills (
MySQL,PostgreSQL) for managing large volumes of user and campaign data. - Familiarity with background job processing and message queues (e.g., Redis, RabbitMQ) for sending emails at scale.
- Knowledge of data privacy regulations such as GDPR and CAN-SPAM.
