PHP Jobs in Marketing Analytics
PHP jobs focused on marketing analytics involve building the data infrastructure required to measure, analyze, and optimize marketing performance. These roles are highly technical and data-centric, requiring developers to create robust systems for collecting, processing, and visualizing vast amounts of information from multiple sources.
Core Developer Responsibilities
As a PHP developer in marketing analytics, you will be responsible for the backend systems that power data-driven decisions. Your tasks will include writing scripts to pull data from third-party APIs (such as Google Ads, Facebook Ads, and analytics platforms), designing and managing data warehouses, and building custom dashboards. A primary goal is to ensure data accuracy and create a single source of truth for measuring campaign ROI and user behavior.
Essential Technical Skills
This specialized role requires a strong foundation in backend development and data handling. Key skills include:
- Advanced PHP programming for data processing and automation.
- Strong proficiency in SQL for querying and managing large datasets.
- Extensive experience working with RESTful APIs and handling various data formats like JSON and XML.
- Knowledge of ETL (Extract, Transform, Load) processes and data pipeline development.
- Familiarity with data visualization libraries or business intelligence tools.
