Manager, Email & SMS Marketing

Overview

Lifeway is seeking an experienced Manager, Email & SMS Marketing to lead and optimize email and SMS marketing initiatives. This role involves driving strategy, execution, and performance while managing a dedicated team of strategists and specialists. The Email & SMS Marketing Manager will ensure engaging, data-driven communication across all channels, fostering brand loyalty and delivering measurable results aligned with Lifeway's mission to serve the church and make disciples.

Why Lifeway?

Lifeway offers a unique opportunity to integrate faith and work experience into a mission-driven environment focused on making disciples of Jesus Christ. Whether you are a creator or storyteller, data expert, or problem-solver, if you are passionate about serving the church, Lifeway has a place for you.

Lifeway embraces a strong Work from Anywhere (WFA) culture, emphasizing mission and values. While headquartered in Nashville, TN, many positions are remote-eligible, offering autonomy and flexible work hours. We provide essential equipment and resources to ensure a productive and ergonomic workspace. Building relationships and community is vital; therefore, Lifeway hosts several all-team meetings annually and covers travel for key team gatherings for remote-based team members.

Full-time employees are eligible for comprehensive benefits, including healthcare, vacation and sick time, holiday pay, care days, a 401(k) plan, maternity and paternity leave, adoption assistance, and mission trip time. If you are excited to serve the kingdom of God, we invite you to join our team.

Learn more about our culture at team.lifeway.com/culture-code

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote

Responsibilities

• Lives out Lifeway’s mission and values, demonstrating deep commitment to Kingdom work.
• Manages and mentors a team of Email and SMS Marketing Strategists and Specialists.
• Develops and implements a comprehensive email and SMS marketing strategy aligned with Lifeway’s organizational goals.
• Oversees campaign creation and deployment utilizing enterprise platforms such as Salesforce Marketing Cloud and Attentive.
• Designs advanced audience segmentation strategies for highly personalized messaging.
• Tracks and analyzes key performance indicators (KPIs), driving continuous improvement in campaign performance.
• Ensures strict compliance with relevant regulations, including CAN-SPAM, GDPR, and TCPA.
• Collaborates effectively with content, design, IT, and other marketing teams to ensure strategic alignment.
• Optimizes workflows, templates, and automation processes for timely and high-quality campaign delivery.
• Explores innovative trends, tools, and techniques to enhance customer engagement and retention.
• Required travel to Nashville 2-4 times per year.

Qualifications

Education

• Bachelor’s degree in Marketing, Communications, or a related field, required.
• Master’s degree, preferred.
• Advanced graduate degree (PhD, etc.), not required.

Skills, Knowledge, & Experiences, required

• 7+ years of experience managing email and SMS marketing campaigns using enterprise platforms like Salesforce Marketing Cloud and SMS/Marketing Automation.
• 3+ years of experience leading a marketing team, including hiring, coaching, and performance management.
• Strong proficiency in HTML, CSS, and dynamic content creation for building on-brand, visually engaging campaigns.
• Strong proficiency in data analysis and reporting, translating campaign metrics into strategic insights.
• Demonstrated expertise in audience segmentation, list management, and email/SMS marketing regulations (CAN-SPAM, GDPR, TCPA).
• Strong project management and cross-functional collaboration skills for complex, multi-layered initiatives.
• Excellent written and verbal communication skills, including experience presenting to senior-level executives.
• Actively involved in an evangelical Christian church.

Skills, Knowledge, & Experiences, preferred

• Knowledge of JavaScript, PHP, SQL, and various marketing automation platforms.
• Experience with advanced analytics and direct mail integration.
• Familiarity with standard internet and email technologies and protocols.