Salesforce Marketing Cloud

For PHP developers, working with Salesforce Marketing Cloud (SFMC) involves creating powerful integrations that connect custom web applications with sophisticated marketing automation tools. These roles focus on using the SFMC APIs to manage customer data, trigger communications, and personalize user journeys programmatically from a PHP backend.

Integrating PHP with Marketing Automation

In this role, a developer builds systems that can, for example, add a new user from a PHP application to an SFMC data extension, trigger a transactional email after a purchase, or update a contact's subscription preferences. This requires a strong understanding of both PHP and the core components of Marketing Cloud, such as Contact Builder, Journey Builder, and Email Studio.

Key Integration Skills

• Proficiency with the Salesforce Marketing Cloud REST and SOAP APIs.
• Experience managing data extensions, subscribers, and lists via API calls.
• Ability to trigger emails, SMS messages, and push notifications from a PHP application.
• Understanding of SFMC authentication and security protocols.
• Familiarity with AMPscript for creating dynamic content is a strong advantage.