PHP Jobs in Campaign Performance Reporting

PHP developer roles focused on Campaign performance reporting are central to the marketing technology (MarTech) and advertising (AdTech) industries. In these positions, you will build the backend systems and data pipelines that empower marketers to measure the effectiveness of their advertising efforts and make data-driven decisions.

Building Data-Driven Marketing Tools

Your primary responsibility will be to develop applications that aggregate, process, and visualize data from numerous sources. This includes integrating with APIs from platforms like Google Ads, Facebook Marketing, and email service providers. You will work on creating custom dashboards, generating automated reports, and ensuring the accuracy and integrity of vast datasets. These systems are critical for calculating key metrics like ROI, cost per acquisition (CPA), and customer lifetime value (CLV).

Core Skills and Technologies

Success in this field requires a strong blend of backend development and data handling skills. Key competencies include:

• Expert-level PHP and experience with a framework like Symfony or Laravel.
• Advanced SQL knowledge for complex data querying and aggregation in databases like MySQL or PostgreSQL.
• Experience with data processing, ETL (Extract, Transform, Load) pipelines, and job queuing systems (e.g., RabbitMQ).
• Familiarity with data visualization on the frontend, often working with JavaScript libraries like Chart.js or D3.js.