Digital Marketing Producer (Web + Video)

Digital Marketing Producer (Web + Video)

We are seeking a versatile and hands-on Digital Marketing Producer to elevate our digital presence across web and video channels. This high-ownership role involves managing the performance, quality, and evolution of our marketing websites, primarily using WordPress, while also producing polished, engaging video content that drives conversion and strengthens our brand.

The ideal candidate is technically proficient, creative, and resourceful, capable of translating marketing strategy into high-performing web experiences and compelling video storytelling for small business buyers.

Why Join Us?

Join a collaborative, growing in-house creative team where your ideas truly shape the customer experience. This role offers meaningful influence across web, video, and digital strategy, providing the opportunity to make a lasting creative mark on a fast-moving brand.

Key Responsibilities: Web & Video Production

• Own the creation, testing, and ongoing optimization of all marketing websites, primarily within WordPress.
• Develop high-performing landing pages aligned with campaign goals and brand standards.
• Implement CRO best practices including A/B testing, form optimization, CTA improvements, and UX enhancements to increase lead capture and user engagement.
• Manage plugins, integrations, tracking scripts, and third-party tools (e.g., Google Tag Manager, Facebook Pixel) to ensure stability, security, and accurate end-to-end data collection.
• Translate marketing strategy into effective, conversion-focused page layouts.
• Ensure responsiveness, accessibility, and compatibility across all devices and browsers.
• Perform routine site audits to identify and resolve issues related to broken links, outdated content, and UX friction points.
• Leverage analytics and performance tools (including GA4, heatmaps, Search Console) to identify insights and provide data.
• Develop and execute a clear video content strategy supporting brand awareness, lead generation, customer onboarding, and engagement.
• Produce and deliver a wide range of video types: marketing videos, product demonstrations, explainers, customer testimonials, brand narratives, and in-app content.
• Collaborate with the marketing team to concept video initiatives aligned with brand voice and business objectives.
• Lead all phases of video production including scripting, storyboarding, production planning, filming direction, and asset management.
• Edit video content with strong attention to pacing, transitions, motion graphics, audio, and storytelling for maximum clarity and engagement.
• Maintain a library of reusable video assets and templates to speed up production.
• Optimize video content distribution across digital channels (websites, YouTube, social media, email, paid ads, in-app experiences) applying platform-specific formats and metadata.
• Analyze and report on video performance metrics (view-through rates, engagement, conversions) to improve future content.
• Stay current on emerging video trends, tools, and storytelling techniques.

Qualifications

• 3–5 years of experience in digital marketing with a strong emphasis on website production and video creation.
• Extensive experience administering and customizing WordPress sites, including page builders (e.g., Elementor), plugins, and theme configurations.
• Strong working knowledge of front-end technologies including HTML, CSS, and basic JavaScript.
• Familiarity with WordPress back-end fundamentals including PHP templates, MySQL, and diagnosing plugin conflicts.
• Comfortable working within web hosting environments and staging/production workflows.
• Experience implementing and tracking scripts using tools such as Google Tag Manager, Facebook Pixel, and custom code solutions.
• Strong working knowledge of technical SEO fundamentals (speed, redirects, structured data, crawlability).
• Proven ability to design and build high-converting landing pages and optimize user journeys.
• Proficiency with web analytics and reporting tools such as GA4, Google Search Console, or similar.
• Advanced video production and editing skills using tools like Adobe Premiere Pro, After Effects, or similar.
• Strong understanding of video storytelling, scripting, lighting, audio, and motion graphics.
• Excellent project management and communication skills.
• Experience leveraging AI tools (e.g., ChatGPT, Runway, Descript) to accelerate and enhance web development and video production workflows, including copy generation, wireframing, UX ideation, editing, and asset creation.
• Ability to integrate AI tools responsibly while maintaining brand quality.

Bonus Skills

• Familiarity with APIs or webhooks for connecting forms, CRM systems, and marketing automation workflows.

Physical Requirements

The incumbent is required to stand, walk, or sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk and hear. Specific vision abilities required include spending extended hours in front of a computer screen.

Job Details & Benefits

Job Type: Full-time
Pay: $85,000.00 per year
Location: California (Required)
Work Location: Remote

Benefits:

• 401(k) and 401(k) matching
• Health insurance, Dental insurance, Vision insurance
• Flexible spending account
• Life insurance
• Paid time off
• Parental leave