SEO tools

PHP developer roles that mention SEO tools typically involve integrating custom applications with third-party SEO platforms or using their APIs to automate tasks and gather data. This skill set is crucial for businesses that rely on organic search and require bespoke solutions for monitoring, reporting, and optimizing their web presence.

Integrating SEO Tools in PHP Applications

The primary responsibility is to programmatically interact with SEO services. This allows for the creation of custom dashboards, automated report generation, and the integration of SEO metrics directly into business workflows. Developers might build internal tools that provide insights not available in off-the-shelf software.

Common Tools and Integration Tasks

Experience with the APIs of the following tools is highly valued:

• Google Search Console & Analytics: Fetching performance data, crawl errors, and user metrics to build custom reports.
• Ahrefs, SEMrush, Moz: Pulling backlink data, keyword rankings, and competitive analysis into an internal system.
• Screaming Frog SEO Spider: Automating site crawls via the command-line interface to monitor for technical SEO issues.
• Building custom crawlers or log file analyzers to monitor site health and search engine bot activity.