PHP Jobs in Marketing
PHP jobs in marketing departments focus on building and maintaining the technical infrastructure that drives customer acquisition, engagement, and retention. These roles bridge the gap between software engineering and marketing strategy, requiring developers to create solutions that are both technically sound and aligned with business goals.
Responsibilities for a Marketing-Focused PHP Developer
In this role, you will be responsible for the full lifecycle of marketing-related web properties. This includes developing custom themes and plugins for Content Management Systems (CMS) like WordPress or Drupal, building high-performance landing pages for campaigns, and integrating websites with a wide array of marketing technologies. You will often collaborate closely with marketers, designers, and data analysts to deliver effective digital experiences.
Key Skills and Technologies
A successful marketing developer combines strong PHP skills with an understanding of the marketing landscape. Essential competencies include:
- Expertise in PHP, HTML, CSS, and JavaScript.
- Deep experience with a major CMS, particularly WordPress.
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and their APIs.
- Knowledge of technical SEO best practices.
- Experience implementing analytics and tracking scripts like Google Tag Manager.
