Digital campaign management

For PHP developers, roles involving digital campaign management are typically found in the marketing technology (MarTech) sector. In this context, the developer is not managing the campaigns themselves, but is responsible for building and maintaining the software platforms that marketers use to create, execute, and analyze digital campaigns.

Technical Responsibilities in MarTech

A PHP developer in this field works on the backend systems that power email marketing, advertising, customer relationship management (CRM), and analytics. Their work is crucial for enabling data-driven marketing strategies.

• Developing and maintaining custom CRM or email marketing automation platforms using PHP.
• Integrating with third-party marketing APIs, such as Google Ads, Facebook Marketing API, or Mailchimp.
• Building systems for tracking user interactions, conversions, and other key campaign metrics.
• Managing large databases of customer and campaign data, with a focus on performance and security.
• Ensuring compliance with data privacy regulations like GDPR and CCPA.

Essential Skills and Experience

This specialized role requires a strong foundation in backend development combined with an understanding of marketing principles.

• Strong PHP and SQL: Expertise in building scalable, data-intensive applications.
• API Integration: Experience working with RESTful APIs for data exchange between different systems.
• Data Management: Skills in designing database schemas and writing efficient queries to handle large datasets.
• Marketing Concepts: A basic understanding of digital marketing channels, funnels, and analytics is highly beneficial.