Digital Marketing Producer (Web & Video)

We are seeking a versatile and hands-on Digital Marketing Producer to elevate our digital presence across web and video channels. This role involves owning the performance, quality, and evolution of marketing websites while producing polished, engaging video content designed to drive conversion and strengthen brand identity.

The ideal candidate is technical, creative, and resourceful, capable of translating ideas into high-performing web experiences and compelling video storytelling that resonates with small business buyers.

Key Responsibilities: Website Optimization & CRO

• Own the creation, testing, and ongoing optimization of all marketing websites, primarily within WordPress.
• Develop high-performing landing pages aligned with campaign goals and brand standards.
• Implement CRO (Conversion Rate Optimization) best practices, including A/B testing, form optimization, CTA improvements, and UX enhancements to increase lead capture.
• Manage plugins, integrations, tracking scripts (e.g., Google Tag Manager, Facebook Pixel), and third-party tools to ensure stability, security, and accurate data collection.
• Translate marketing strategy into effective, conversion-focused page layouts.
• Ensure responsiveness, accessibility, and compatibility across all devices and browsers.
• Perform routine site audits to resolve issues related to broken links, outdated content, and UX friction points.
• Leverage analytics tools (including GA4, heatmaps, and Search Console) to identify insights and provide data-driven recommendations.

Key Responsibilities: Video Content Strategy & Production

• Develop and execute a clear video content strategy supporting brand awareness, lead generation, customer onboarding, and education.
• Produce and deliver a wide range of video types, including marketing videos, product demonstrations, explainers, customer testimonials, and brand narratives.
• Collaborate with the marketing team to concept video initiatives aligned with brand voice and business objectives.
• Lead all phases of video production, including scripting, storyboarding, production planning, filming direction, and asset management.
• Edit video content with strong attention to pacing, transitions, motion graphics, audio, and storytelling.
• Maintain a library of reusable video assets and templates to speed up production.
• Optimize video content distribution across digital channels (websites, YouTube, social media, email, paid ads) applying platform-specific formats and metadata.
• Analyze and report on video performance metrics (view-through rates, engagement, conversions) to improve future content.
• Stay current on emerging video trends and tools.

Qualifications:

• 3–5 years of experience in digital marketing with a strong emphasis on website production and video creation.
• Extensive experience administering and customizing WordPress sites, including page builders (e.g., Elementor), plugins, and theme configurations.
• Strong working knowledge of front-end technologies: HTML, CSS, basic JavaScript.
• Familiarity with WordPress back-end fundamentals (PHP templates, MySQL) and resolving plugin conflicts.
• Comfortable working within web hosting environments and staging/production workflows.
• Strong working knowledge of technical SEO fundamentals (speed, redirects, structured data, crawlability).
• Proven ability to design and build high-converting landing pages and optimize user journeys.
• Proficiency with web analytics and reporting tools such as GA4, Google Search Console, or similar.
• Advanced video production and editing skills using tools like Adobe Premiere Pro, After Effects, or similar.
• Strong understanding of video storytelling, scripting, lighting, audio, and motion graphics.
• Experience leveraging AI tools to accelerate web development and video production workflows (e.g., ChatGPT, Claude, Copilot, Runway, Descript, Adobe AI tools).
• Bonus: Familiarity with APIs or webhooks for connecting forms, CRM systems, and marketing automation workflows.

Job Type: Full-time

Pay: $85,000.00 per year

Location: California (Required)

Work Location: Remote

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance