Web Producer, Digital Marketing

Position Summary: The Digital Marketing Producer supports digital marketing projects across web, social platforms, and email. Working with the Web Developer team and other Marketing team members, this role produces digital communications that accurately reflect organizational goals, objectives, and identity, adhering to current technology standards and Unity's existing tools and framework.

Essential Job Functions:

• Content Management: Utilize CMS platforms (e.g., WordPress, Drupal, MailChimp) to publish, update, and edit web content, ensuring accuracy and proper formatting.
• Perform basic HTML/CSS editing to produce web pages and web forms, troubleshoot broken links, and create/manage basic images and multimedia elements.
• Produce content for emails, marketing landing pages, ecommerce product pages, and other digital outlets, including formatting, reviewing, inserting images/files, and entering metadata.
• Assist with wireframes, overall navigation flow, and template creation.
• Adhere to digital best practices for SEO, usability, layout, information architecture, styling, metadata, titles, text, and images, while following Unity branding guidelines.
• Assist with generating reports on web and email performance.
• Manage, organize, and prioritize multiple jobs, ensuring all assigned projects are produced on time, accurately, and to specifications. Meet aggressive deadlines and handle multiple priorities, adapting quickly to change.
• Maintain regular and reliable attendance at the worksite and adhere to the assigned schedule; remote work may be available as needed.
• Adhere to all company and departmental policies, procedures, and safety guidelines.
• Utilize the electronic time management system for time and attendance.

Nonessential Job Functions:

• Use Google Analytics and SEO tools to improve site performance.
• Assist department team members on other projects as needed.

Education:

• Bachelor’s Degree in a related field or a minimum of 8 years combined training and experience in media, publishing, social media, and/or web content creation.

Experience:

• Proven experience in web design and interface with overall knowledge of internet development and site maintenance.
• Must have experience with HTML5, CSS, responsive web design practices, latest UI/UX practices, and working knowledge of JavaScript and jQuery. PHP and web server knowledge are a plus.
• Demonstrated experience creating web and application-specific assets.
• Experience developing on Drupal or an equivalent CMS platform.
• Experience using Email marketing applications such as MailChimp, Active Campaign, Mandrill, etc., preferably including A/B testing.
• Experience coding email communications with table-based/inline CSS layouts.
• Working knowledge of social media site design requirements and standards.

Computer and Software Skills:

• Advanced proficiency on both PC and Macintosh platforms, as well as cross-browser compatibility and integration.
• Highly proficient with Adobe Creative Suite.

Competency Statement(s):

• Able to apply knowledge, skills, and experience with attention to detail and an eye for consistency, continuously seeking ways to improve outcomes.
• Able to demonstrate commitment to the position and accept responsibility for personal actions.
• Able to support a positive team environment where members participate, respect, and cooperate to achieve desired results.
• Able to promote a safe and inclusive environment of integrity and honesty.

Physical/Mental Requirements:

• C Inside Work
• C Sitting/Workstation
• C Use of Hands/Fingers
• O Lifting 20 Max lbs.
• C Read/See
• F Talk/Communicate
• O Standing/Walking
• C Operate Computers
• C (List Equipment Type): PC and Macintosh Computers, Scanners, Printers, Design and Web Software, Printers

Work Environment:

• Remote

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.