PHP Jobs for Email Marketing Campaigns
PHP developer roles focused on Email marketing campaigns require building the robust backend infrastructure needed to execute, manage, and analyze large-scale email communications. This technical position involves creating the systems that allow marketing teams to personalize content, segment audiences, and track the performance of their campaigns with precision. You are responsible for the code that powers everything from simple newsletters to complex, automated marketing funnels.
The Developer's Role in a Campaign Lifecycle
In this position, your duties will span the entire campaign process. You will develop tools for building dynamic email templates, integrating with CRM data to personalize content, and scheduling bulk email sends. A key part of the role is implementing tracking systems to measure metrics like open rates, click-through rates (CTR), and conversions. You will also build and maintain the APIs and databases that manage subscriber lists, user preferences, and campaign history, ensuring the system is both scalable and reliable.
Key Competencies and Tools
To excel in this role, you need a strong foundation in backend development and experience with marketing technologies. Essential skills include:
- Expert-level PHP and experience with frameworks like Laravel or Symfony.
- Proficiency in integrating with email service provider (ESP) APIs, such as Mailchimp, SendGrid, or Klaviyo.
- Strong database design skills (
MySQL,PostgreSQL) for handling large datasets. - Experience with queueing systems (e.g., Redis, RabbitMQ) to manage high-volume email sending.
