Fully Remote Conversion Rate Optimization (CRO) & Website Design Specialist/ 1 week ago
Quick Summary
Remote Website UX / Conversion Rate Optimization (CRO) Specialist
MPW Marketing, a full-service traditional and digital advertising agency based in New Hartford, NY, is seeking a Website UX / Conversion Rate Optimization (CRO) Specialist for a permanent, full-time, fully remote role (40 hours per week with flexible scheduling).
IMPORTANT NOTE: Applications require both a resume and a personalized cover letter explaining why you are a great fit for this specific position. Applications without a customized cover letter will not be considered.
Role Summary: CRO Ownership and Strategy
Success in this role involves owning CRO initiatives end-to-end, from diagnosing performance issues using behavioral data and analytics to defining testing roadmaps, designing experiments, and translating results into actionable strategic recommendations. The ideal candidate operates independently, prioritizes work for measurable impact, and stays current on UX, CRO, and digital behavior trends.
Core Responsibilities
- Own conversion rate optimization initiatives from analysis through execution and reporting.
- Design and build user experience and conversion-optimized webpages and landing pages.
- Define CRO strategies and testing roadmaps aligned with client business goals.
- Present strategies, findings, and recommendations clearly and confidently to clients.
- Collaborate with SEO and AI Optimization teams to align site performance and growth objectives.
- Write and test copy informed by behavioral psychology and engagement principles.
- Analyze user behavior, funnels, and performance data to identify friction and opportunity.
- Configure analytics, testing, and reporting platforms during client onboarding.
- Generate clear, actionable performance reports for internal and client use.
- Contribute to the evolution of CRO processes, frameworks, and best practices.
Supporting Responsibilities
- Support new site builds, including content population and implementation of edits.
- Assist with wireframing and UX planning for new landing pages.
- Execute limited ad hoc front-end development work as needed.
- Build and optimize email campaigns connected to CRO initiatives.
- Manage photography assets and assist with landing page creation on site builds.
- Adhere to website accessibility standards (WCAG 2.2) in design and implementation.
Required Skills & Background
- Demonstrated experience in UX, CRO, and conversion-focused design.
- Strong marketing fundamentals with an understanding of digital consumer behavior.
- Working knowledge of HTML and CSS.
- Experience using analytics platforms such as Google Analytics to derive actionable insights.
- Experience using AI tools as a productivity multiplier in research, testing, analysis, or execution.
- Ability to lead a development team, manage priorities, and drive delivery.
- Strong organizational, time management, and analytical skills.
- Excellent written and verbal communication skills.
- Comfort presenting ideas, strategies, and results to clients.
- Ability to work independently while collaborating effectively with a team.
- Strong critical thinking skills.
Helpful Knowledge and Skills (Preferred)
- WordPress experience strongly preferred.
- Familiarity with generative AI tools such as ChatGPT and Gemini.
- Familiarity with Figma and Looker Studio is a plus.
- JavaScript or PHP familiarity is a plus.
Compensation & Benefits
Salary range is $45,000 - $60,000 annually + bonus.
Full-time employees receive a comprehensive benefits package, including:
- Health, dental, and vision insurance.
- Paid vacation and flex time.
- A retirement plan (401(k) matching).
- Performance-based bonuses.
- Reimbursement for continuing education/professional development assistance.
- Flexible schedule.