Data Analytics Tools

Job listings for PHP developers that mention Data analytics tools require experience integrating PHP applications with third-party platforms for tracking, visualization, and business intelligence. The role focuses on ensuring a seamless flow of data from the core application to these external systems for analysis.

Commonly Integrated Tools

A developer's responsibility is to implement the necessary code to send event data, user metrics, and other relevant information to these platforms. This often involves working with SDKs, APIs, and tracking pixels.

Examples of Tool Categories

• Web Analytics: Integrating services like Google Analytics or Matomo to track user behavior, traffic sources, and conversion funnels.
• Business Intelligence (BI): Connecting the application's database to BI tools like Tableau, Looker, or Power BI to create comprehensive reports and dashboards.
• Log Management: Sending application logs to systems like the ELK Stack (Elasticsearch, Logstash, Kibana) or Datadog for monitoring and analysis.
• Product Analytics: Implementing tracking for tools like Mixpanel or Amplitude to analyze user engagement with specific features.