Google Tag Manager PHP Developer Jobs
Roles requiring Google Tag Manager (GTM) skills are for PHP developers who bridge the gap between back-end application logic and front-end marketing analytics. These positions involve implementing and managing tracking codes, analytics tags, and marketing pixels within PHP-based applications, often for e-commerce or content-driven websites. Your primary goal is to ensure accurate data collection for marketing and product teams without compromising site performance.
Responsibilities for a PHP GTM Specialist
As a developer working with GTM, you will translate business requirements into a technical implementation. This involves creating and managing a robust dataLayer in PHP templates, such as Blade or Twig, to expose dynamic data like user information, transaction details, and product data. You may also be responsible for setting up server-side tagging to improve data accuracy and bypass client-side ad-blockers.
Essential Skills and Tools
Success in this role requires a strong combination of back-end and front-end expertise. You must be proficient in PHP and have a deep understanding of JavaScript, as GTM relies heavily on it. Key skills include:
- Proficiency in PHP and modern frameworks like Laravel or Symfony.
- Strong JavaScript knowledge for creating custom GTM variables and triggers.
- Experience implementing and debugging a comprehensive
dataLayer. - Understanding of e-commerce events (e.g.,
productView,addToCart,purchase). - Familiarity with server-side GTM (sGTM) and Google Analytics 4 (GA4).
