PPC Specialist

About airSlate

airSlate is a global SaaS technology company specializing in no-code workflow automation, electronic signature, and document management solutions. Our award-winning products—SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms—serve hundreds of millions of users and over one million customers worldwide. We help organizations of every size digitize processes, improve efficiency, and transform how they work.

We are in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine, and the Philippines. At airSlate, we build value for customers and foster a culture where growth and innovation go hand in hand. We seek individuals eager to shape products, scale a company, and thrive in a fast-moving environment.

Our Marketing team covers 360º communication with over 100 people. We manage a massive in-house automation engine, driving over 31M+ monthly traffic to all our brands.

As a PPC Specialist, you will join our PPC team, working with a large, established customer base where decisions are data-driven. You will design and test ideas through A/B experiments, scale successful strategies, and automate them with support from our dedicated PHP development team. We empower you to explore bold approaches within your scope, backed by strong budgets and direct support from both Google and Microsoft. As long as target CAC is met, your growth potential—and your ad budgets—are virtually unlimited.

What you'll be working on:

• Launch, manage, and optimize advertising campaigns end-to-end, including keyword generation and campaign setup.
• Own budget performance and conversion costs (CPA/CAC), with full responsibility for efficiency and scaling.
• Build and execute A/B testing plans, generate and validate hypotheses, and run continuous experiments.
• Monitor and analyze key funnel metrics (traffic, conversions, CPA/CAC), identifying growth and optimization opportunities.
• Conduct regular reporting and deep-dive analysis to drive data-informed decisions.
• Collaborate closely with Marketing Managers, Developers, Designers, and Copywriters to create and improve ad assets.
• Communicate with external partners (Google, Microsoft) and internal stakeholders (e.g., Product/Brand Managers) to align on strategy and performance.

What we expect from you:

• 3+ years of hands-on experience with Google Ads and 2+ years with Microsoft Advertising (Bing Ads).
• Strong experience in top English-speaking markets (US, Canada, UK, Australia).
• Solid understanding of PPC in US and Western European markets.
• Proven experience managing large budgets ($100K+ monthly).
• Proficiency with Google Ads Editor and Microsoft Ads Editor.
• Strong knowledge of measurement, attribution, and conversion tracking (including GA4).
• Solid understanding of B2B and B2C marketing models and funnels.
• Strong analytical skills, with the ability to identify growth opportunities and optimization gaps based on data.
• Ownership mindset, with the ability to independently manage and scale performance.
• Strong communication and negotiation skills.
• Fluent English level (written and spoken).

What we offer

• Flexible working environment: Our teams operate across the globe. We value in-person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania, or Ukraine, or remotely from many countries.
• Competitive compensation and stock options: We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
• Professional growth and learning: We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
• Health and well-being: We provide comprehensive benefits tailored to each country, including health coverage, wellness programs, and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
• Family-friendly culture: Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
• Giving back: We support charitable initiatives around the world through the airSlate Care program. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
• Open communication: We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.

It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.