Freelance WordPress Web Designer & Developer (Elementor Pro, Gravity Forms, SEO)

We are seeking a skilled and reliable WordPress Expert to manage ongoing website updates, feature development, and critical integrations for multiple college brands. Our high-performing websites are built using WordPress (Elementor Pro + Gravity Forms) and integrate seamlessly with Zapier, Google Sheets, and various marketing systems.

This contract role requires expertise in front-end design, back-end development, and systems integration. You will collaborate closely with our marketing team to maintain compliant, user-friendly websites optimized for conversions.

American Higher Education Development Corp (AHED) is the parent organization for Stautzenberger College, Rockford Career College, and Cannavision Institute. AHED is dedicated to helping students build better lives through career-focused education. You will support the marketing team's mission by implementing innovative, data-driven strategies that connect students to life-changing opportunities. Join a fast-moving, purpose-driven organization where your work directly impacts growth outcomes.

Key Responsibilities:

Front-End Web Design & Development

• Design and update page layouts and content using Elementor Pro, ensuring alignment with brand standards.
• Guarantee pages are responsive, fast-loading, and visually consistent.
• Implement SEO best practices using RankMath (metadata, schema, internal linking, etc.).
• Optimize landing pages for conversion (CTAs, lead forms, tracking pixels).

Back-End Development & Maintenance

• Build and maintain Gravity Forms, including conditional logic and multi-step forms.
• Troubleshoot and update plugins, themes, and core WordPress components with minimal downtime.
• Implement tracking pixels and scripts (Meta, Google Ads, Analytics, TikTok, etc.).
• Perform regular site performance checks and quickly resolve technical issues.

Integrations & Automations

• Connect WordPress data (Gravity Forms submissions, etc.) to Zapier and Google Sheets.
• Create and maintain automations between the website and CRM/marketing systems.
• Test and document all workflows to ensure data flows correctly and securely.

Qualifications:

• 3+ years of professional WordPress experience.
• Proven work with Elementor Pro and Gravity Forms (advanced features preferred).
• Familiarity with Zapier, Google Sheets, and API/webhook integrations.
• Strong understanding of HTML, CSS, JavaScript, and PHP.
• Working knowledge of RankMath SEO and on-page SEO optimization.
• Experience troubleshooting plugin conflicts and website performance issues.
• Eye for design, UX, and responsive layout best practices.
• Excellent attention to detail and documentation skills.
• Reliable communication and ability to manage multiple projects independently.

Preferred Skills (Nice to Have):

• Experience with UTM tracking, Google Tag Manager, and analytics integrations.
• Understanding of higher education, lead generation, or multi-brand websites.
• Experience connecting websites to CRMs (e.g., Verity, GoHighLevel, HubSpot) or marketing automation tools.

Work Environment:

• Ongoing, part-time freelance contract role with consistent weekly tasks and deadlines.
• Work directly with our marketing operations team through ClickUp, Slack, and Google Drive.
• Must be available at least 4 hours between 9 AM – 6 PM EST for collaboration when needed (hours can be flexible otherwise).

Job Type: Contract

Application Question(s):

• Please describe your experience with Elementer, Gravity Forms and Zaper
• Please provide 2-3 examples of WordPress sites that you have built or maintained.
• Confirm your availability for 4+ ours within 9 AM - 6 PM EST.

Work Location: Remote