PHP Jobs with Google Ads API Integration
PHP developer jobs that involve Google Ads are focused on leveraging the Google Ads API to programmatically manage and automate advertising campaigns. These roles are common in marketing technology (MarTech) companies, advertising agencies, or businesses with large-scale advertising operations. The goal is to build custom tools that extend the functionality of the Google Ads platform.
Automating Ad Campaigns with PHP
A primary responsibility is writing PHP scripts to interact with the Google Ads API. This allows for the automation of repetitive tasks, such as creating thousands of keyword-targeted ads, adjusting bids based on performance data, or pausing campaigns when a product is out of stock. Developers use the official Google Ads API Client Library for PHP to streamline these integrations.
Reporting and Conversion Tracking
Another key area is building custom reporting dashboards by pulling data from the API. Developers are also responsible for implementing robust conversion tracking, which may involve server-to-server API calls to report conversions accurately without relying solely on client-side cookies.
- Integrating with the Google Ads API using the official PHP client library.
- Automating campaign, ad group, and keyword management.
- Implementing server-side conversion tracking for accurate attribution.
- Building custom reporting and analytics tools for marketing teams.
