Quick Summary
WordPress Developer (Marketing & Integrations)
Salary: $18–$25/hr
Location: Remote
Schedule: Full-time - Monday - Friday, 9 AM - 5 PM EST
We are seeking an experienced WordPress Developer to enhance and maintain high-performing marketing websites and landing pages. This role specializes in building modular WordPress themes using Advanced Custom Fields (ACF) and supporting marketing systems through critical integrations, precise tracking implementation, and conversion-focused landing page development.
You will collaborate closely with designers, marketers, and automation teams to deliver scalable websites and marketing assets that drive effective lead generation and performance.
Responsibilities
- Build and maintain custom WordPress themes utilizing ACF flexible content blocks for a modular page builder architecture.
- Perform routine WordPress core, plugin, and theme updates across our diverse client site portfolio.
- Develop and QA landing pages for paid ad campaigns, ensuring robust form functionality, accurate tracking, and seamless CRM connectivity.
- Build and configure lead magnet tools, including Typeform quizzes, Perspective funnels, chatbots, and similar conversion assets.
- Set up and manage integrations between websites, CRMs, and marketing platforms using webhooks, APIs, and automation tools like Zapier.
- Implement pixels, conversion tracking, and UTM structures in coordination with the performance marketing team.
- Collaborate with designers to translate Figma comps into clean, responsive WordPress builds.
- Support and optimize client sites built on popular page builders (Gutenberg, Elementor, Divi, etc.) as required.
- Troubleshoot and debug front-end and back-end issues across client sites.
- Utilize AI tools to accelerate development workflows while strictly maintaining code quality and manual oversight.
Requirements
- 3+ years of experience building custom WordPress themes with Advanced Custom Fields (ACF) flexible content blocks.
- 3+ years of experience working with APIs, webhooks, and automation platforms (Zapier, Make, or similar).
- Working knowledge of popular WordPress page builders (Gutenberg, Elementor, Divi, WPBakery, etc.), with the ability to troubleshoot, optimize, and extend them for client needs.
- Demonstrated ability to leverage AI as a development tool to enhance speed and problem-solving, not as a substitute for expertise.
- Proven Conversion Rate Optimization (CRO) experience.
- Comfortable working with Figma and Adobe products (XD, Photoshop, Illustrator).
- Solid understanding of HTML, CSS, JavaScript, and PHP.
- Developer-first mindset with a strong marketing support orientation.
- Detail-oriented, organized, and adept at managing multiple client projects.
- Proactive problem solver with clear communication skills for both technical and non-technical teammates.
Desired Traits
- Laravel experience.
- Google Tag Manager proficiency.
- Experience with GoHighLevel, ActiveCampaign, or similar CRM/marketing platforms.
- Familiarity with Unbounce or ClickFunnels.
- Copywriting ability.
- Basic design skills.
Benefits
- Remote Work: Enjoy the flexibility of working from anywhere within our global team, promoting work-life balance.
- Growth Opportunities: As a key player, you will have the chance to shape your role and grow with our expanding organization.
- Innovative Culture: Join a team passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.