WooCommerce Developer (Performance & Conversion)

About Woodstock Vitamins

Woodstock Vitamins is a pharmacist-led supplement company dedicated to evidence-based, simplified wellness. Our objective is to deliver a fast, modern ecommerce experience that effectively supports subscriptions, product bundles, and fosters long-term customer relationships, all while avoiding unnecessary complexity or plugin bloat.

What We Need You To Build / Improve

1. Subscription Experience

   • Implement or optimize Subscribe & Save functionality
   • Develop flexible subscription logic (frequency options, discounts, customer management)
   • Ensure a clean customer user experience (UX) with no friction or confusion
   • Integrate seamlessly with existing checkout and customer accounts

2. Bundles & Offers

   • Bundle products with tiered discounts
   • Create "Build your routine" style offers
   • Implement conditional pricing where appropriate
   • Ensure bundles function cleanly with subscriptions where possible

3. Modern Cart Experience

   • Implement a flyout / drawer cart
   • Add in-cart upsells / cross-sells
   • Include subscription prompts
   • Display free shipping or threshold messaging
   • Must be fast, mobile-optimized, and avoid heavy JS frameworks unless justified

4. Site Performance Optimization

   • Improve Core Web Vitals (LCP, CLS, TTI)
   • Reduce page weight and unnecessary scripts
   • Optimize WooCommerce queries, asset loading, and checkout speed
   • Identify and resolve performance bottlenecks

5. Plugin Stack Reduction

   • Audit current plugins to identify redundancy and overlap
   • Replace heavy plugins with lightweight alternatives or custom code
   • Goal: achieve a minimum necessary plugin stack

What Success Looks Like

Within the first 30 days, success will include:

• Measurable improvement in site load times
• Reduced plugin count
• A fully functional subscription + bundle system
• A live and conversion-ready flyout cart
• Clear documentation of architecture and decisions

Requirements

Must Have

• Recent, deep experience with WooCommerce architecture
• Strong PHP skills with a core-level understanding of WordPress/WooCommerce
• JavaScript experience for front-end cart interactions
• Proven experience with:
  • WooCommerce Subscriptions (or equivalent systems)
  • Product Bundles / Composite Products
  • Performance optimization
  • Customizing themes/plugins without breaking update paths

Bonus

• Experience with supplement or subscription ecommerce
• CRO mindset (AOV, LTV, retention)
• Experience reducing plugin stacks
• Experience with flyout cart implementations

How We Evaluate Developers

To apply, please include:

• Links to 2–3 WooCommerce sites you built or optimized most recently
• For each project, briefly describe:
  • The performance or conversion problem you solved
  • What you removed or simplified
  • Measurable results (speed, AOV, conversion, plugin reduction)
• Your typical approach to reducing plugin bloat
• Your availability and hourly/project rate

We are looking for someone who:

• Works efficiently
• Communicates clearly
• Identifies problems early
• Recommends simpler solutions instead of adding complexity

Engagement Structure

The engagement will begin with an initial paid audit covering performance, plugins, and architecture. This will be followed by implementation phases based on priorities. Ongoing support may be possible for the right fit.

What This Role Is Not

• Not a "plugin installer"
• Not a theme-only customizer
• Not an agency handoff to junior developers

We’re looking for a senior WooCommerce engineer who can own outcomes.

Pay: $85.00 - $100.00 per hour

Work Location: Remote