Upselling

In certain PHP developer roles, particularly within agencies, consultancies, or client-facing product teams, upselling is a valued commercial skill. This does not refer to traditional sales but rather the ability to identify and propose technical solutions that provide additional value to a client, aligning with their business goals and fostering a long-term partnership.

Upselling from a Technical Standpoint

For a developer, upselling is about leveraging deep technical knowledge to spot opportunities for improvement in a client's project. It involves proactive communication and strategic thinking. By understanding the client's challenges, a developer can recommend new features, performance enhancements, or security upgrades that solve real problems and generate further business.

Examples of Technical Upselling

This skill blends technical expertise with business acumen, demonstrating a developer's commitment to a client's success.

• Performance Optimization: Suggesting a project to implement a caching layer like Redis to improve application speed.
• Security Enhancements: Recommending a security audit and subsequent work to patch vulnerabilities.
• Upgrading Technology: Proposing a migration from an old PHP version to a modern, supported one for better security and features.
• New Features: Identifying the need for an API to support a client's future mobile application.