Quick Summary
Elevate your career with Loopio! Loopio is seeking a Website Experience Manager to own the development, optimization, and evolution of our marketing website and broader web presence.
This is a hands-on role at the intersection of web development, conversion rate optimization (CRO), and AI-enabled development. You will be responsible for ensuring Loopio's website is fast, scalable, visually compelling, easy to maintain, and, most importantly, effective at converting visitors into pipeline.
We are looking for someone who combines strong technical WordPress expertise with a growth mindset. You should be comfortable building custom Gutenberg blocks, creating interactive web experiences using GSAP and modern animation techniques, diagnosing and improving landing page conversion performance, and leveraging Claude Code or other AI coding agents to ship high-quality web experiences faster.
This is not a traditional "ticket-taking" web developer role; you will help shape how Loopio builds and optimizes its website.
What You’ll Be Doing
- Own the ongoing development, maintenance, performance, and evolution of Loopio's marketing website and related web properties.
- Translate growth, brand, product marketing, SEO, and campaign requirements into optimized web experiences.
- Maintain a scalable website architecture that enables the marketing team to launch and iterate quickly without sacrificing performance or consistency.
- Work comfortably with WordPress custom block editor concepts including block.json, custom block development, static vs. dynamic blocks, templates, patterns, and reusable components.
- Identify technical debt and proactively recommend improvements to the website's development processes.
- Partner closely with Loopio's design team to translate Figma concepts into polished, responsive, production-ready experiences.
- Use AI coding agents to accelerate page development, debugging, refactoring, documentation, QA, and repetitive development work.
- Explore emerging capabilities such as MCP servers, coding agents, automated testing, browser automation, and agent-based development workflows to continuously improve how Loopio builds for the web.
- Partner closely with Growth Marketing to develop and execute Loopio's CRO and website experimentation roadmap to create measurable improvements to conversion performance.
- Build and launch A/B and multivariate tests across landing pages, navigation, CTAs, forms, page structure, messaging, and user journeys.
- Work with Marketing Operations to troubleshoot issues involving lead capture, enrichment, routing, attribution, tracking, and CRM handoffs.
- Own the hosting and management of Loopio.com and the associated website on a cloud hosting platform.
What You’ll Bring To The Team
- 4+ years of experience in web development, management, or a comparable role, ideally within B2B SaaS.
- Deep hands-on experience developing and maintaining WordPress websites.
- Experience working with Gutenberg and modern WordPress block architecture, ideally including Full Site Editing.
- Experience with GSAP or comparable JavaScript animation libraries is highly valued.
- Strong working knowledge of HTML, CSS/SCSS, JavaScript, and PHP, with React experience highly valued.
- Strong understanding of responsive development, accessibility, browser compatibility, performance optimization, and technical SEO.
- Support website-to-CRM integrations across HubSpot and Salesforce, including form configuration, field mapping, lead routing, campaign tracking, attribution, and data capture.
- Experience working within Git/GitHub branch-based development workflows.
- Demonstrated use of AI coding tools as part of your day-to-day development workflow.
- Advanced experience with Claude Code, Codex, Gemini CLI, or comparable terminal-based AI development tools.
- Demonstrated experience running CRO experiments and A/B tests that produced measurable improvements in conversion or business outcomes.
Where You'll Work
Loopio is a remote-first workplace, recognizing the advantages of flexible work. We are headquartered in Canada, with established hub regions around the world where we hire from.
Our employees (Loopers) live and work in Canada (British Columbia and Ontario), London, and India (specifically in Gujarat, Maharashtra, and Bengaluru).
The majority of our team is based in ON and BC, meaning these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (within BC).
We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!
You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for heads-down work during the workday.
We encourage asynchronous collaboration to effectively work as a global #OneTeam!
Why You’ll Working at Loopio
- Your manager supports your development by providing ongoing feedback and regular 1-on-1s; we leverage Lattice for our 1:1s and performance conversations.
- You will have the opportunity to elevate your craft and explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.
- We offer a wide range of health and wellness benefits to support your physical and mental well-being, starting day one with Loopio.
- We’ll set you up to work remotely with a MacBook laptop, a monthly phone and internet subsidy, and a work-from-home budget to help get your home office all set up.
- You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote-first environment.
- Participate in townhalls, AMA (Ask-Me-Anything), and quarterly celebrations to celebrate the big wins and milestones as #oneteam!
- Our four active Employee Resource Groups offer opportunities for employees to learn and connect year-round.
- You’ll be a part of an award-winning workplace with an opportunity to make a big impact on the business.
Questioning your qualifications? We recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criterion included in the job description—particularly members of underrepresented groups.
Whether or not your experience checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self-taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.
AI in Recruitment
At Loopio, we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, transcription, and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines.
AI Usage in Interviews
The Loopio interview process is designed to help us better understand your professional experiences, as well as your unique perspective and approach to delivery and collaboration. To ensure a fair and accurate assessment, we expect candidates to refrain from using AI-generated content to produce responses to our interview questions during the live interview, as our goal is to evaluate your own knowledge and problem-solving abilities - not those of an AI assistant. If AI-generated responses are identified during the interview, Loopio reserves the right to disqualify candidates from the interview process.
For specific roles that include a take-home assignment, our AI Interviewee Policy allows the use of AI for initial support; however, the final submission must be a true reflection of your personal insights, skills, and decision-making.
Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team ([email protected]) should you require accommodations at any point during our virtual interview processes.
Compensation Range: CA$88K - CA$120K