SEO

In PHP development, SEO (Search Engine Optimization) refers to the technical practices involved in building websites and applications that are highly visible and perform well in search engine results. Jobs with this requirement look for developers who can write clean, efficient code while implementing features that enhance a site's crawlability, indexability, and overall search-friendliness.

Technical SEO for PHP Developers

A PHP developer's role in SEO is primarily technical. It involves ensuring the application's structure and output adhere to SEO best practices, which directly impacts organic search performance. This is not about content writing, but about building the foundation upon which good content can rank.

Key Responsibilities and Skills

Common tasks and required knowledge for a PHP developer focused on SEO include:

• Implementing structured data using schemas like JSON-LD to enhance search snippets.
• Dynamically generating and managing sitemap.xml and robots.txt files.
• Optimizing application performance and Core Web Vitals (e.g., LCP, FID, CLS).
• Ensuring proper use of semantic HTML tags for content structure.
• Managing URL routing, canonical tags, and HTTP redirects (301, 302).
• Developing server-side rendering (SSR) logic for front-end frameworks to improve indexing.