PHP Jobs with Google Ad Manager Integration
PHP developer roles requiring experience with Google Ad Manager are typically found at media companies, publishers, or any organization with high-traffic websites that rely on advertising revenue. These roles involve the technical integration and optimization of Google's comprehensive ad management platform to serve ads efficiently and effectively.
Technical Integration Responsibilities
A key responsibility is implementing ad tags within the website's PHP templates, such as Twig or Blade. This involves both server-side logic to determine ad placement and client-side JavaScript using the Google Publisher Tag (GPT) library. Developers may also build custom solutions for complex ad targeting, header bidding, or video ad serving, ensuring all implementations comply with ad policies and industry standards like IAB.
Performance and Optimization
A major focus is on web performance. Developers must ensure that ad loading does not negatively impact user experience or Core Web Vitals. This involves implementing strategies like lazy loading ads, asynchronous tag loading, and optimizing the ad rendering path.
- Implementing and managing Google Ad Manager tags in PHP applications.
- Working with the Google Publisher Tag (GPT) JavaScript library.
- Developing custom ad solutions and integrating with the Ad Manager API.
- Optimizing ad delivery for page speed and Core Web Vitals.
