Digital marketing

PHP developer jobs that intersect with digital marketing involve building and maintaining the technical infrastructure that powers modern marketing campaigns. These roles are critical for companies that rely on web platforms for lead generation, customer engagement, and e-commerce.

Building Marketing Technology

Developers in this area often work on content management systems (CMS) like WordPress or Drupal, e-commerce platforms such as Magento or WooCommerce, or custom-built marketing automation tools. Responsibilities include developing new features, creating landing pages, integrating with third-party APIs, and ensuring the platform is optimized for performance and SEO.

Common Technical Responsibilities

The work is diverse, requiring both back-end expertise and an understanding of marketing goals.

• Developing custom plugins, modules, or themes for popular CMS platforms.
• Integrating with marketing APIs for analytics, email services, and CRM systems (e.g., Google Analytics, Mailchimp, HubSpot).
• Implementing tracking codes, conversion pixels, and A/B testing frameworks.
• Optimizing website speed and structure for search engine optimization (SEO).
• Building and managing databases that store customer and lead information.