Yoast SEO
Jobs tagged with Yoast SEO focus on leveraging this powerful WordPress plugin for search engine optimization within a PHP development context. These roles are typically for WordPress developers who specialize in building, maintaining, and optimizing websites with a strong emphasis on SEO performance. A developer in this role is expected to go beyond basic plugin setup, using their PHP skills to customize and extend Yoast SEO's functionality to meet specific project requirements.
Responsibilities and Technical Focus
A PHP developer working with Yoast SEO is responsible for the technical implementation of on-page SEO strategies. This includes ensuring the plugin is configured correctly, customizing its output via WordPress hooks and filters, and integrating it seamlessly with custom themes and plugins. They may be tasked with programmatically setting meta titles, descriptions, and canonical URLs, or developing custom checks and assessments for the Yoast SEO analysis tools.
Essential Skills and Competencies
To succeed in a role involving Yoast SEO, a developer must have a strong foundation in WordPress development and a solid understanding of SEO principles. Proficiency in PHP is critical for extending the plugin's core features.
- Strong command of PHP, especially within the WordPress ecosystem (actions, filters, and APIs).
- In-depth knowledge of the Yoast SEO plugin's features, settings, and internal hooks.
- Experience building or modifying custom WordPress themes and plugins.
- Understanding of on-page SEO factors, such as meta tags, XML sitemaps, and structured data (Schema.org).
- Familiarity with related tools like Google Analytics, Google Search Console, and WP-CLI.
- Basic knowledge of JavaScript for potential frontend integrations or modifications.
