Web Analytics Jobs for PHP Developers

Discover PHP developer jobs that involve web analytics integration and data management. In these roles, you will be responsible for implementing, configuring, and maintaining analytics solutions to track user behavior, measure application performance, and provide insights for business decisions. This often involves both server-side and client-side tracking to capture a complete picture of user interactions.

Responsibilities in Analytics

As a PHP developer focused on web analytics, you will bridge the gap between application development and data analysis, ensuring that data is collected accurately and securely.

• Integrating third-party analytics platforms like Google Analytics, Matomo, or Adobe Analytics into PHP applications.
• Implementing server-side event tracking to capture user actions that don't involve a page load.
• Developing custom dashboards and reports by pulling data from analytics APIs.
• Ensuring tracking implementations comply with data privacy regulations like GDPR and CCPA.
• Collaborating with marketing and product teams to define tracking requirements and KPIs.

Skills and Technologies

A strong candidate will possess a mix of backend development skills and a data-oriented mindset.

• Core Skills: PHP, JavaScript, SQL.
• Platforms: Experience with Google Tag Manager and analytics platforms (e.g., Google Analytics 4).
• APIs: Familiarity with consuming REST APIs to send or retrieve analytics data.
• Data Privacy: Knowledge of consent management and data protection principles.