Pardot Integration PHP Developer Jobs

Pardot-related roles for PHP developers are focused on the technical integration between custom PHP applications and the Salesforce Pardot marketing automation platform. These developers build the data pipelines and connectors that allow a company's website or CRM to seamlessly share data with Pardot, enabling sophisticated marketing campaigns, lead nurturing, and detailed analytics without manual data entry.

Responsibilities for Pardot Integration

The core responsibility of a developer in this role is to work with the Pardot API. This includes writing PHP scripts to synchronize user data, such as creating or updating prospect records from a website form submission. They might also be tasked with tracking user activities (like page views or downloads) within a PHP application and sending that data to Pardot for lead scoring. Other duties include building custom preference centers and troubleshooting API connection or data mapping issues.

Key Integration Skills

To succeed in a Pardot integration role, a PHP developer needs a combination of backend development and API expertise. Essential skills include:

• Strong proficiency in modern PHP and object-oriented programming.
• Deep experience working with REST APIs, including authentication methods like OAuth.
• A solid understanding of marketing automation concepts like prospects, campaigns, and lead scoring.
• Familiarity with the Salesforce ecosystem is a significant advantage.
• Strong data handling and mapping skills, especially with JSON.