Paid Search Marketing Roles for PHP Developers

In the field of paid search marketing (also known as SEM or PPC), PHP developers are responsible for the technical foundation that underpins large-scale advertising operations. This involves engineering custom software, data pipelines, and API integrations that empower marketing teams with automation and deep analytical insights.

Building the MarTech Infrastructure

Your work as a PHP developer in this domain is central to the company's marketing technology (MarTech) stack. You will build and maintain the systems that pull data from advertising networks, join it with internal business metrics, and present it in a way that drives strategic decisions.

Essential Engineering Skills

• Deep knowledge of PHP, particularly for building scalable APIs and backend services.
• Experience integrating with third-party APIs from major ad platforms.
• Strong SQL skills for querying and managing large volumes of performance data.
• Familiarity with building custom reporting dashboards and internal tools.
• An understanding of core paid search concepts like CPC, CPA, and conversion tracking.