PHP Developer Jobs with Marketo Integration

PHP developer roles requiring Marketo experience are focused on integrating custom web applications with the Marketo marketing automation platform. These developers build the crucial bridge between a company's backend systems and its marketing operations, enabling seamless data flow and automated campaigns.

Connecting PHP Applications to Marketing Automation

Developers with Marketo skills use its REST API to synchronize data between a primary application database (e.g., user signups, product purchases) and the Marketo platform. This allows marketing teams to trigger targeted email campaigns, score leads based on user behavior within the PHP application, and maintain a consistent view of customer data across systems.

Key Responsibilities and API Integration

The core of this role involves working directly with the Marketo API to build and maintain robust integrations. Common tasks include:

• Authenticating with the Marketo API using OAuth 2.0.
• Writing PHP code to create, read, and update lead records and custom objects in Marketo.
• Developing event-driven listeners in a PHP application (e.g., in a Laravel or Symfony framework) to push real-time updates to Marketo.
• Building custom landing pages or forms that submit data directly to Marketo.
• Troubleshooting data synchronization issues and handling API rate limits.