Google Analytics 360 PHP Jobs
PHP jobs that list Google Analytics 360 (GA360) as a requirement are typically senior or specialized roles at large, data-driven enterprises. Unlike the standard version, GA360 is designed for high-traffic websites and offers advanced features like unsampled reporting, BigQuery integration, and higher data limits. PHP developers in these roles are responsible for implementing and managing sophisticated analytics solutions that can handle massive volumes of data.
Enterprise-Scale Data Integration
A key responsibility for a PHP developer working with GA360 is managing the integration with Google BigQuery. This involves ensuring that raw, hit-level data flows correctly from the application to BigQuery, where it can be queried using SQL for deep analysis. Developers often build PHP scripts to process this data, join it with other data sources (e.g., from a CRM), and generate complex business intelligence reports that are not possible within the standard GA interface.
Advanced Technical Requirements
Success in a GA360-focused PHP role requires a robust skill set, including:
- Expert-level PHP and experience building scalable applications.
- Strong SQL skills for querying large datasets in Google BigQuery.
- Experience with the Google Cloud Platform (GCP) ecosystem.
- Knowledge of implementing advanced tracking, such as custom dimensions, metrics, and data imports.
- Familiarity with data warehousing concepts and ETL (Extract, Transform, Load) processes.
