Digital marketing performance monitoring

PHP jobs involving digital marketing performance monitoring require developers to build and maintain systems that track, aggregate, and visualize key performance indicators (KPIs). These roles are crucial for helping marketing teams understand campaign effectiveness and make data-driven decisions.

Engineering for Marketing Analytics

In this capacity, a PHP developer builds custom dashboards and reporting tools that go beyond standard analytics platforms. This involves integrating with numerous APIs from marketing channels—such as SEO tools, social media platforms, advertising networks, and CRM systems—to create a single source of truth for performance data.

Key Responsibilities and Skills

The primary focus is on data collection, processing, and presentation, demanding strong technical skills.

• Developing robust ETL (Extract, Transform, Load) processes in PHP.
• Expertise in API integration to collect data from diverse sources.
• Strong database management skills (MySQL, PostgreSQL) for handling large datasets.
• Experience building user interfaces for data exploration and reporting.
• Ensuring data accuracy, integrity, and security across all systems.