Digital Marketing Experience (3-5 Years)

PHP developer roles requiring Digital Marketing Experience (3-5 years) focus on building and maintaining the technical infrastructure that powers modern marketing campaigns. This specialization involves more than just website development; it requires a deep understanding of how to leverage technology to track user engagement, automate communications, and integrate with various marketing technology (MarTech) platforms.

Professionals in this niche are not marketers but are the engineers who build the tools marketers use. They bridge the gap between marketing strategy and technical execution, ensuring data flows correctly between systems and that custom solutions are robust and scalable.

Key Responsibilities in a MarTech PHP Role

A PHP developer with marketing experience is typically tasked with a variety of technical challenges that directly support marketing objectives. These responsibilities often include:

• Developing and maintaining custom plugins or modules for CMS platforms like WordPress or Drupal to enhance marketing capabilities.
• Integrating third-party APIs from CRMs, email service providers, and analytics platforms like Google Analytics.
• Building custom data pipelines to aggregate marketing data for analysis and reporting.
• Implementing server-side tracking and event handling to capture user interactions accurately.

Essential Skills and Technologies

To succeed in these roles, a strong foundation in PHP is essential, complemented by familiarity with the marketing ecosystem. Key skills include:

• Proficiency in modern PHP frameworks such as Laravel or Symfony.
• Strong SQL skills and experience with databases like MySQL or PostgreSQL.
• Knowledge of front-end technologies (JavaScript, HTML, CSS) to implement tracking scripts.
• Experience with version control systems like Git and an understanding of marketing concepts like SEO and conversion rate optimization.