Content Marketing Roles for PHP Developers
PHP developer roles that mention content marketing typically exist within MarTech (Marketing Technology) companies or on marketing teams that are heavily data-driven. These positions involve building the technical infrastructure that supports content marketing strategies, from automation platforms to analytics dashboards and content delivery APIs.
Engineering the Success of Content
A PHP developer in this domain is not usually writing blog posts but is instead engineering the systems that make content marketing effective at scale. They build tools for lead generation, create personalized user experiences, and integrate various marketing platforms to create a cohesive data ecosystem. This work requires a blend of strong backend PHP skills and an understanding of marketing principles.
Typical Projects and Responsibilities
- Developing and maintaining custom plugins for CMS platforms like WordPress to improve SEO or add marketing features.
- Building landing page generators and A/B testing frameworks.
- Creating email marketing automation tools and integrating them with CRM systems.
- Developing APIs to syndicate content across multiple channels.
- Building analytics pipelines to track content performance and user engagement.
