Cold Calling

While highly unconventional for a standard software developer position, cold calling skills may be listed for hybrid roles that require a strong technical PHP background combined with client-facing responsibilities. These positions, such as Sales Engineer, Technical Account Manager, or Developer Advocate, leverage deep product knowledge to engage potential customers and partners.

Where Technical and Business Skills Intersect

In these hybrid roles, a professional's PHP expertise is their greatest asset. They are not just selling a product; they are demonstrating its technical value and feasibility. Cold calling or proactive outreach is used to connect with technical leaders at other companies. The goal is to understand their challenges, explain how a PHP-based product or service can solve them, and build a relationship based on technical credibility. This requires translating complex programming concepts into clear business benefits.

Core Competencies for Hybrid Roles

Candidates for these positions need a unique blend of technical and soft skills, including:

• Expert-level knowledge of the PHP ecosystem (frameworks, tools, best practices).
• Exceptional verbal and written communication skills.
• The ability to explain complex technical topics to both technical and non-technical audiences.
• A results-oriented mindset and comfort with business development tasks.