Bing Ads

Jobs referencing Bing Ads, now known as Microsoft Advertising, require PHP developers to programmatically interact with the advertising platform's API. The primary focus is on building custom solutions to automate campaign management, reporting, and optimization, integrating these features into internal dashboards or larger marketing applications.

API Integration and Automation

As a PHP developer in a role involving Bing Ads, your main responsibility is to leverage the Microsoft Advertising API. This involves writing server-side code to create, pause, and manage ad campaigns, keywords, and budgets without manual intervention. You will build systems that retrieve performance data, generate custom reports, and potentially use that data to trigger automated bidding strategies or alerts.

Essential Skills and Tools

Success in these roles requires a strong understanding of consuming external APIs, particularly RESTful or SOAP services. Key competencies include:

• Proficiency with PHP and making HTTP requests using libraries like Guzzle or cURL.
• Experience with data formats such as JSON and XML.
• Implementing secure authentication flows, typically OAuth 2.0, to gain API access.
• Strong database skills (e.g., MySQL, PostgreSQL) to store and analyze retrieved advertising data.
• The ability to write robust, fault-tolerant code that handles API rate limits and errors gracefully.