B2B Marketing

PHP developers with experience in B2B marketing work on the technology that underpins business-to-business sales and marketing efforts. This specialized role involves building, maintaining, and integrating the software systems that marketing and sales teams use to generate leads, nurture prospects, and analyze campaign performance. It's a role that merges technical PHP skills with an understanding of marketing operations (MarOps).

Technical Focus in a B2B Marketing Context

The work of a PHP developer in this field often revolves around marketing technology (MarTech). This can include developing custom plugins for a CMS like WordPress to capture leads, building integrations between a website and a CRM such as Salesforce or HubSpot, or creating custom APIs to sync data between different marketing platforms. They ensure the seamless flow of data across the marketing and sales funnel.

Core Skills and Responsibilities

Key competencies for a PHP developer in a B2B marketing role include:

• CRM Integration: Using APIs to connect web applications with CRMs to manage leads and customer data.
• Marketing Automation: Working with platforms like Marketo or Pardot to trigger and automate marketing campaigns.
• Analytics and Tracking: Implementing tracking codes and building dashboards to measure website traffic and conversion rates.
• Content Management Systems: Customizing and extending CMS platforms like WordPress or Drupal to support marketing initiatives.