Adobe Analytics PHP Jobs
Expertise in Adobe Analytics is a critical skill for PHP developers working on large-scale e-commerce platforms, marketing sites, and data-driven web applications. In these roles, the developer is responsible for the technical implementation of data collection strategies, enabling businesses to gather actionable insights about user behavior.
Implementing Tracking Solutions
A key responsibility is the accurate implementation of tracking code. This often involves embedding JavaScript tags into PHP templates (e.g., Blade, Twig) and populating a data layer with dynamic information from the backend. For enhanced accuracy and to bypass ad-blockers, developers may also implement server-to-server tracking by sending data directly from the PHP backend to the Adobe Analytics API.
Core Competencies
A successful developer in this space combines backend PHP skills with an understanding of front-end analytics requirements and data privacy principles.
- Strong knowledge of PHP and a modern framework like Symfony or Laravel.
- Proficiency in JavaScript for client-side tagging and data layer management.
- Experience with REST APIs for server-side event tracking.
- Understanding of tag management systems (e.g., Adobe Experience Platform Launch).
- Awareness of data privacy regulations such as GDPR and CCPA.
