Ad copy optimization

PHP developer positions involving ad copy optimization are found in the marketing technology (MarTech) and advertising technology (AdTech) sectors. In these roles, you will build the backend systems that help marketers test, analyze, and automatically improve the performance of their digital advertisements. Your work powers the platforms that drive efficient ad spending and higher conversion rates.

Backend Systems for Ad Performance

As a PHP developer, you will be responsible for creating the logic that manages ad campaigns and their creative assets. This includes building systems for A/B testing different headlines and descriptions, implementing algorithms for dynamic creative optimization (DCO) where ads are personalized in real-time, and developing dashboards that display key performance indicators (KPIs) like click-through rate (CTR) and cost per acquisition (CPA).

Essential Skills and Integrations

This role requires a blend of strong backend development skills and an understanding of digital marketing principles. You will often work with large datasets and third-party advertising platforms. Key competencies include:

• Proficiency in PHP and a framework like Laravel or Symfony for building scalable applications.
• Experience with databases (SQL or NoSQL) to store ad performance data.
• Knowledge of integrating with advertising platform APIs, such as Google Ads API or Facebook Marketing API.
• Familiarity with job queues and caching for handling high-throughput data processing and ad serving.